Saturday 17 October 2015

WAYS TO MAKE YOUR SITE MORE VISIBLE IN GOOGLE SEARCH RESULTS


REGISTER YOUR SITE WITH WEBMASTER TOOLS

Webmaster Tools is a free service from Google that allows you to submit your website (and its sitemap) to Google for indexing. That’s not all though: you can use Webmaster Tools to do a lot of other useful things including:

- check important backlinks to your site
- ensure that Google is not experiencing any crawl errors with your site
- view the kinds of search queries that are driving traffic to your site.

Most importantly, by registering your site with Google Webmaster tools you are telling the search giant that your website exists. Which of course is the starting point to appearing in search results.



SUBMITTING YOUR SITE TO SEARCH ENGINES

A good way to let search engines know that your site is ready to appear in their search results is to submit your site directly to them. This will increase the crawl frequency, and your site will be scanned by search engines sooner.

You can easily submit your website to Search Engines by clicking the following links:
Google
Bing


USE ACCURATE DESCRIPTIONS IN YOUR PAGE TITLES AND META DESCRIPTIONS

Ensure that your page titles and meta descriptions contain accurate, concise descriptions of your page content. Google routinely shows snippets of your meta descriptions in search results, and uses them to decide how relevant your site is in particular searches. Avoid being spammy though by stuffing titles and meta descriptions with too many 'catch all' keywords, because this can...actively damage your chances of appearing high in search results (Google's algorithms are pretty good at spotting spam),make your site appear appear off-putting to users who come across it during searches.


FOLLOW GOOGLE'S ADVICE 

Google are actually pretty helpful when it comes to advising you how to improve your site’s performance in search results – so helpful in fact, that they provide a free guide to optimising your site for Google search. Read it cover to cover and make sure you are following all their advice. The guide can be found here and deals with the nuts and bolts of SEO – how to use headers, meta data and keyword-rich content appropriately.



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